X Radar Blogs
Reach, decoded.
How X's open-source algorithm actually works - the signals that lift or bury a post, and how to write for them.

How the X (Twitter) algorithm actually works: the signals that decide your reach
A plain-English breakdown of X's open-source ranking algorithm - the signals that lift or bury a post, and how to write for them.

Why replies beat posts: the reply-back multiplier explained
The highest-value move on X isn't posting - it's an early, sharp reply the author replies back to. Here's why the algorithm rewards it so heavily.

The ranking signals in X's algorithm, and what each one is worth
X's recommendation code assigns a weight to every predicted action. Here are the signals that matter most - and the ones that quietly cost you reach.

The best time to post on X (and how to find your own golden hour)
Generic 'post at 9am' advice is noise. Your golden hour depends on when your audience is active - here's how to find it and why early velocity matters.

Shadowbans and safety filters: what actually limits your reach on X
Most 'shadowban' panic is misdiagnosed. Here's what X actually deboosts, how to tell if it's you, and how to stay clear of the safety filters.

Why links and hashtags quietly cap your reach on X
Two of the most common posting habits - dropping a link in the post and stacking hashtags - work against the ranker. Here's what to do instead.