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Reach, decoded.

How X's open-source algorithm actually works - the signals that lift or bury a post, how to write for them, and how reach turns into payouts.

X monetization requirements in 2026: what it actually takes to get paid
FeaturedTarun Kumar·Jul 31, 2026 6 min

X monetization requirements in 2026: what it actually takes to get paid

The real eligibility bar for X's ad revenue sharing in 2026 - Premium, 500 followers, 5M impressions - and why the algorithm decides your payout.